After a year of a fast-paced growth the old visual identity proved insufficient, hence the call for a restyling. Following the logotype typeface change, the symbol was redrawn from scratch ( \ & > are by default designed to fit in between numbers and other mathematical symbols rather than letters). The visuals were inspired by both, the name derived from April and complex infographics resembling often seeds. Stylistically adjusted so as to suggest technology rather than florist's, they provide a solid foundation for a coherent and modern visual identity system.

Client: Apreel / Role: art direction & design / Date: March 2011
Deliverables: logo / stationery / promotional materials / ephemera / website